Post-Purchase Rate Summary
Return Rate
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Of delivered orders returned
Refund Rate
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Of total orders refunded
Failed Delivery (RTO)
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Of shipped orders failed
Effective Delivery Rate
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Net revenue-generating orders
Total Loss Rate
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All post-purchase failures
Revenue You Actually Keep
Gross Revenue (Expected)
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All orders × discounted AOV
Theoretical Max
Net Retained Revenue
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What you actually collect
Revenue Destroyed
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Refunds + failed deliveries
Revenue Retention Rate
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% of gross revenue kept
Profit Leakage Anatomy
Tracing exactly where your revenue disappears — from gross order value to what stays in your pocket
Intelligence Scores
Operational Leakage Score
How much of your revenue escapes post-sale
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/ 100
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Combined impact of returns, refunds, and failed deliveries on your retained revenue.
Customer Quality Score
Are you attracting the right buyers
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/ 100
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Refund behavior, repeat purchase probability, and delivery acceptance signals.
Scaling Sustainability
Can losses be absorbed if you scale
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/ 100
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Net margin per kept order, CAC waste ratio, and cashflow pressure at 2× volume.
True Profitability Per Order
Net Profit per Kept Order
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After all costs on good orders
Effective CAC After Losses
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True acquisition cost per kept order
CAC Wasted on Lost Orders
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Ad spend with zero revenue return
Margin Damage %
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Lost vs achievable profit margin
Where the Money Disappears
Monthly Loss by Source
How much each failure type costs you per month
Cost Breakdown per Kept Order
Every cost deducted from one delivered, kept sale
What Would Happen If You Fixed One Metric
Monthly profit impact of reducing each loss type by a small, realistic amount
Improved Profit
Current
Your Rates vs Industry Benchmarks
How You Compare to Your Category
Your rates measured against the healthy range for your product type. Green line = target.
Logistics Impact — Monthly
RTO Monthly Loss
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Cost of all failed deliveries
Returns Monthly Loss
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Cost of all product returns
Refund Monthly Loss
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Revenue returned + admin costs
Shipping Efficiency
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Revenue per EGP spent on shipping
Order Flow — From Click to Kept Revenue
Delivery Funnel
How many of your placed orders survive to become actual collected revenue
Operational Pressure & COD Impact
COD vs Prepaid Risk Split
How your payment method mix shapes your failure rate
Operational Health Meters
Stress indicators across your operations
Recovery Scenarios — If You Improved One Metric
What Fixing One Thing Would Do
Monthly profit projection for realistic single-metric improvements
Customer Quality Signals
Customer Quality Score
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Composite quality indicator
True Customer LTV
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Adjusted for refund behavior
LTV Damaged by Refunds
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Repeat rate reduction impact
PMF Signal Score
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Product-market fit indicator
What Your Return & Refund Data Signals
Customer Satisfaction Diagnostics
Refunds and returns are customer feedback expressed in money. Here's what yours is telling you.
LTV:CAC Across Refund Rate Scenarios
How Your Refund Rate Destroys Long-Term Customer Value
LTV:CAC ratio at different refund rates — watch how quickly customer value collapses
COD Dependency & Prepaid Shift Opportunity
COD Risk Exposure
How your COD dependency amplifies every operational problem
If 10% Shifted to Prepaid
Projected monthly profit improvement from reducing COD share
Cashflow Reality
Monthly Net Profit (Real)
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After all costs + post-purchase losses
Monthly Profit Leakage
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Total lost to post-purchase events
Monthly CAC Wasted
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Ad budget on lost orders
Cashflow Pressure Score
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Financial stress from losses
What Recovering Your Losses Would Do to Monthly Profit
Monthly profit as you progressively reduce post-purchase losses from current rates toward zero
Recovered
Current
Max Possible
Break-Even Analysis
Orders needed per month to cover all costs
Scaling Warning — Losses at 2× Budget
What happens to losses if you double your ad spend today
Strategic Intelligence
Priority Recommendations
Risk Warnings
Opportunity Signals
Benchmarks — Healthy vs Danger Zones
Industry Reference Thresholds
Where your rates stand relative to healthy post-purchase performance standards
| Metric | Healthy | Warning | Danger |
|---|---|---|---|
| Return Rate | < 5% | 5–10% | > 10% |
| Refund Rate | < 3% | 3–7% | > 7% |
| Failed Delivery (RTO) Rate | < 10% | 10–20% | > 20% |
| Effective Delivery Rate | > 80% | 65–80% | < 65% |
| Revenue Retention Rate | > 85% | 70–85% | < 70% |
| CAC Wasted on Lost Orders | < 15% | 15–30% | > 30% |
| Net Profit per Kept Order | > 0 | Near 0 | < 0 |
| Customer Quality Score | ≥ 70 | 45–69 | < 45 |
| LTV : CAC Ratio | ≥ 3× | 2–3× | < 2× |
| COD Order Share | < 50% | 50–70% | > 70% |