UA DiscountLab Pro — Unfair Advantage

Baseline

Selling Price (AOV)

Average Order ValuePrice the customer pays before any discount. Your top-line revenue per delivered order.

EGP

COGS / unit

Cost of Goods SoldDirect product cost. Fixed per unit regardless of selling price or discount.

EGP

Shipping fees / order

Shipping FeesCourier cost per delivered order. For Free Shipping type this is the cost you absorb.

EGP

Ad spend per order

Customer Acquisition CostWhat you spend on ads per order. Discounts force more volume to maintain profit — raising total ad spend without reducing per-unit CAC.

EGP

Monthly fixed costs

EGP

Orders / month

Delivery rate 75%

Delivery Rate% of orders actually delivered. RTO orders cost COGS+packing but earn zero revenue. Discounts amplify RTO impact on thin margins.

40%100%

Expected volume lift 0%

Volume LiftAdditional volume you expect from the promotion. The tool shows you if this lift is enough to compensate for margin loss — usually it isn't.

0%+200%

Product Discount

Discount % 20%

1%70%

Order Minimum Setup

Min. spend to qualify

Minimum SpendOrders must reach this value to trigger the discount. Orders below pay full price. Set this above your average AOV to protect margins.

EGP

Discount type

Discount % 10%

1%50%

% orders that qualify 35%

Qualify RateWhat % of your orders actually hit the minimum spend threshold. Orders below pay full price — only qualifiers get the discount.

0%100%

BOGO Configuration

Offer Type

Free Shipping Mode

Common Setups

Threshold Mode

Free shipping only above a minimum order value

% orders above threshold 60%

0%100%

Quantity Break Tiers

Set units, discount, and what % of your customers buys at each tier.

Tier 11 unit — full price — 50% of customers

Units

Discount %

% of Customers 50%

Tier 22 units → 10% off → 25% of customers

Units

Discount %

% of Customers 25%

Tier 33 units → 18% off → 15% of customers

Units

Discount %

% of Customers 15%

Tier 45 units → 25% off → 10% of customers

Units

Discount %

% of Customers 10%

Customer mix total (target: 100%) 100%

Discount Type

UA GrowthOS All Tools