Price Spectrum
Strategic Price Ladder
Where your price sits — and where it needs to be
Unit Economics at Current Price
Net Profit / Delivered Order
—
After COGS, all fees, CAC, and RTO losses
Monthly Net Profit
—
At current volume and price
Margin Health
Gross Margin
—
(Price − COGS) ÷ Price
Contribution Margin
—
After all variable costs
Net Margin %
—
Net profit ÷ net price
Real Profit After RTOs
—
Accounting for failed deliveries
Acquisition Survivability
CAC Ratio
—
CAC as % of selling price
Max Survivable CAC
—
Before margin goes negative
Customer LTV
—
Net price × (1 + repeat × 2)
LTV : CAC Ratio
—
Healthy ≥ 3×
Discount & Break-Even
Safe Discount Zone
—
Max discount before margin collapse
Monthly Discount Cost
—
Revenue lost to discounts
Break-Even Orders / Mo
—
Fixed costs ÷ contribution
Pricing Health Scores
Pricing Strength
Margin quality vs costs and market
—
/ 100
…
Margin quality, CAC headroom, competitive gap
CAC Survivability
Resilience against rising ad costs
—
/ 100
…
Buffer between your CAC and the price's capacity to absorb it
Scaling Readiness
Can this price sustain aggressive growth
—
/ 100
…
Safety buffer, fixed cost coverage, margin headroom
Scenario Comparison
Price vs Profitability — All Scenarios
How each price point changes your margins, CAC exposure, and monthly outcome
Profit Curve — Volume Sensitivity
Monthly Profit at Different Volumes
See which price breaks even first as daily orders scale
Min
Current
Recommended
Premium
Cost Waterfall — Current Price
Where Every Pound Goes Per Delivered Order
Full cost stack from sale price to net profit
Margin Breakdown
Margin Layers
Gross → Contribution → Net
Cost Composition
Each cost as % of price
Market Positioning
Positioning Tier
—
vs competitor average
Price Gap vs Market
—
Positive = premium, Negative = cheaper
Psychological Price Signals
What your price communicates to potential buyers
Positioning Diagnostics
Pricing Psychology Mechanics
Charm Pricing
—
Ends in 9, 7, or 5?
Anchor Price
—
Recommended "was" price
Buyer Decision Band
—
What decision mode this triggers
Strategic Intelligence
Recommendations Engine
Risk Warnings
Opportunity Signals