MONTHLY NET PROFIT
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After all costs, deductions, and fixed overhead
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Net Margin
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Profit / Order
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Gross Margin
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Contribution Margin
Revenue Reality — How Much You Actually Keep
Revenue Retained Breakdown
How your gross revenue is split across deductions, costs, and profit
Core Financial Performance
Gross Profit
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Revenue minus COGS only
Contribution Profit
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After all variable costs
Net Revenue
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After refunds, discounts & RTO
Break-Even Revenue
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Minimum to cover all costs
Cost Structure
Total Variable Costs
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Scales with order volume
Total Fixed Costs
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Regardless of volume
Avg Order Value (Net)
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Net revenue per order
Total Cost / Order
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All costs per delivered order
Profit Leakage — Where Money Silently Disappears
Revenue Leakage
Deductions before any cost is counted
Cost Pressure by Category
Each cost as % of gross revenue
Financial Health Scores
Financial Health Score
Overall P&L strength — margins, costs, sustainability
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/ 100
Calculating…
Margin quality, cost control, and profitability stability.
Scaling Sustainability
Can margins support volume growth
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/ 100
Calculating…
Fixed cost leverage, contribution buffer, and growth headroom.
Operational Efficiency
How lean your cost structure is
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/ 100
Calculating…
Ops cost per order, leakage control, and ad efficiency.
Full Monthly Income Statement
P&L Waterfall — Revenue to Net Profit
Every pound accounted for — from gross revenue to what stays in the business
Visual P&L Chart
Revenue vs Cost Breakdown
Where every pound of revenue goes this month
Revenue
COGS
Ads
Fixed
Net Profit
Revenue Composition & Cost Mix
Revenue Sources
New vs repeat vs upsell breakdown
Cost Composition
All costs as % of gross revenue
Marketing & Acquisition Efficiency
Effective CAC
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Ad spend per delivered order
Marketing Efficiency
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Revenue per ad pound spent
Ad Spend % of Revenue
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Target: below 20%
Repeat Revenue Rate
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Returning customer revenue %
Fixed Cost & Break-Even Analysis
Fixed Cost Burden
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Fixed costs % of net revenue
Fixed Cost Coverage
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Contribution / fixed costs
Break-Even Orders
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Orders to cover all fixed costs
Safety Buffer
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Orders above break-even
Business Pressure Meters
Where Your P&L Is Under the Most Strain
Five critical pressure points — each one can silently compress profitability
Margin Cascade — How Profit Erodes Layer by Layer
Margin Erosion from Gross to Net
Each margin layer reveals a different cost problem — the gap between layers is where money disappears
Deep Leakage Analysis
Revenue Leakage Deep Dive
Money lost before gross profit
Cost Drain by Category
Cost categories vs healthy benchmarks
Financial Diagnostics
Executive Recommendations
Risk Warnings
Opportunity Signals