Budget Performance at Current Spend
Est. Daily Delivered Orders
—
Budget ÷ your cost-per-purchase × % that successfully deliver
Monthly Net Profit
—
The money left in your account after paying for everything
Monthly Revenue
—
Total revenue from successfully delivered orders this month
Monthly Ad Spend
—
Your total advertising cost for the full month
Estimated ROAS
—
For every EGP you spend on ads, how many EGP you get back in revenue
Break-Even ROAS
—
If your ROAS falls below this, the whole business loses money
CAC Health & Acquisition Efficiency
Effective CAC
—
True ad cost per order — higher than target CAC because not all orders are delivered
CAC as % of AOV
—
What % of your product price goes just to ads. Under 20% is safe.
Max Survivable CAC
—
If your ad cost goes above this per order, you start losing money
LTV : CAC Ratio
—
Customer lifetime value vs what you paid to acquire them. 3× = healthy.
Profitability & Margin Health
Net Profit / Order
—
Profit per successfully delivered order after all product & ad costs
Contribution Margin
—
Revenue minus product costs only — your "room" to pay for ads
ACoS
—
Advertising cost as % of revenue. Under 25% is efficient.
TACoS
—
ALL your costs (ads + product + fixed) as % of revenue. Under 60% is healthy.
Intelligence Scores
Scaling Sustainability
Can this budget grow without destroying margin
—
/ 100
Calculating…
Can you increase your ad budget without losing money? Higher = safer to spend more.
Cashflow Pressure Score
How much stress ad spend puts on cashflow
—
/ 100
Calculating…
How much financial stress your ads put on your cashflow. Higher = less pressure on your bank account.
Budget Efficiency Score
How much profit every ad pound generates
—
/ 100
Calculating…
Are your ads working hard enough? Higher = more profit returned for every EGP you spend on ads.
Scaling Threshold Analysis
Safe Scaling Budget Zones
Your current budget mapped against safe, stretch, and danger thresholds
EGP 0Max
Danger — Below break-even
Stretch — Tight margins
Safe — Profitable with buffer
Optimal — Best efficiency
Safe Daily Budget
—
Spend below this and your business is profitable every month
Optimal Daily Budget
—
The sweet spot — maximum orders while keeping margins healthy
Max Survivable Budget
—
Absolute ceiling — above this you start burning cash reserves
Budget to Hit Profit Goal
—
The exact daily budget to hit your monthly profit goal
Budget Scenario Comparison
What Happens at Each Budget Level
Orders, revenue, profit, and efficiency across five spend scenarios
Profit vs Budget — Scaling Curve
Monthly Profit as Ad Spend Scales
See where diminishing returns begin and the danger zone starts
Net Profit
Revenue
Ad Spend
Operational Efficiency
Revenue Flow — Where Every Ad Pound Goes
From spend to delivered revenue to net profit per order
CAC Sensitivity Analysis
What Happens When CAC Rises
Profit impact if your cost per purchase increases from current levels
Operational Pressure Meters
Pressure Points in Your Ad Operation
Which metrics are most at risk and limiting your growth
Cost Breakdown
Monthly Cost Structure
All costs as % of monthly revenue
Delivery Funnel
Order flow from click to delivered
Strategic Intelligence
Recommendations Engine
Risk Warnings
Opportunity Signals
Core Formula Chain
New to these metrics? Start here.
Every number in this tool flows from a single chain of inputs. You don't need to memorize these formulas — the tool does the math automatically. But understanding the logic behind each number will help you make smarter decisions about where to spend, what to fix, and when it's safe to scale.
Key principle: Before you scale budget, fix unit economics. Before you fix unit economics, understand what's actually happening with your numbers. That's what this tab is for.
Key principle: Before you scale budget, fix unit economics. Before you fix unit economics, understand what's actually happening with your numbers. That's what this tab is for.
Effective Delivery Rate (EDR)
EDR = Delivery Rate × (1 − Return Rate)
The true % of placed orders that become paid and kept deliveries. A 80% delivery rate with a 5% return rate yields an EDR of 76%.
Example: 80% × (1 − 5%) = 76%
Daily Delivered Orders
Delivered/day = (Daily Budget ÷ CAC) × EDR
Budget divided by your target cost per purchase gives placed orders. Multiplied by EDR gives actually delivered, revenue-generating orders.
Example: (3,000 ÷ 120) × 76% = 19 orders/day
Net AOV (Revenue per Order)
Net AOV = AOV × (1 − Discount%) + Upsell
Strips the average discount from your selling price and adds any upsell revenue. This is the actual revenue you collect per delivered order.
Example: 890 × (1 − 10%) + 0 = 801 EGP
Variable Cost per Order
Var Cost = COGS + Ship + Fees + (RTO loss allocated)
All costs that scale with each delivered order. RTO loss is allocated from returned orders: every return adds back COGS + return fee spread across delivered orders.
RTO Allocation = ((1 − EDR) ÷ EDR) × (COGS + Return Fee)
Contribution Margin
CM = Net AOV − Variable Cost per Order
What's left after all variable product costs — before paying for advertising. This is the ceiling on what you can afford to spend on CAC and still profit.
CM% = (CM ÷ Net AOV) × 100
Effective CAC (True Cost per Delivered Order)
Effective CAC = CAC ÷ EDR
Your target CAC is the cost per placed order. But you only collect revenue on delivered orders — so effective CAC scales up with every lost delivery or return.
Example: 120 ÷ 76% = 157.9 EGP effective cost
Net Profit per Order
Net/Order = CM − Effective CAC
Contribution margin minus the real cost of acquiring that delivered customer. If this is negative, no amount of volume can fix the business — unit economics are broken.
If CM = 200 and eff. CAC = 157.9 → +42.1 EGP/order
Monthly Net Profit
Monthly Net = (Delivered/day × 30 × Net/Order) − Fixed Costs
Monthly delivered orders times net profit per order, minus all fixed overhead (rent, salaries, subscriptions). This is the bottom line.
Fixed Costs = Monthly Overhead + Team Salaries
Derived Ratios & Scores
ROAS & Break-Even ROAS
ROAS = Monthly Revenue ÷ Monthly Ad Spend
BE ROAS = (Variable Costs + Fixed Costs) ÷ Ad Spend
ROAS tells you revenue returned per ad pound. Break-Even ROAS is the minimum ROAS where total costs are exactly covered — below it, you lose money.
ACoS & TACoS
ACoS = Ad Spend ÷ Revenue × 100
TACoS = (All Costs) ÷ Revenue × 100
ACoS measures advertising efficiency alone. TACoS includes all variable and fixed costs — it represents your true cost-of-sales ratio. Below 60% TACoS is considered healthy.
CAC Ratio & Max Survivable CAC
CAC Ratio = Effective CAC ÷ AOV
Max CAC = Contribution Margin per Order
CAC Ratio shows acquisition cost as % of revenue — healthy below 20%. Max Survivable CAC is the contribution margin: the hard ceiling before every order loses money.
LTV & LTV:CAC Ratio
LTV = Net AOV × (1 + Repeat Rate × 2)
LTV:CAC = LTV ÷ Target CAC
LTV approximates lifetime value using repeat purchase rate. LTV:CAC above 3× means the customer relationship justifies acquisition cost — the gold standard for sustainable ad spend.
Scaling Threshold Formulas
Break-Even Daily Budget
BE Budget = Fixed Costs ÷ (30 × Net Profit per Ad-EGP)
The minimum daily spend where monthly revenue exactly covers all variable and fixed costs. Below this, you lose money regardless of how efficient your ads are.
Net Profit per Ad-EGP = (Delivered/EGP × Net AOV) − (Variable Cost/EGP) − 1
Safe, Optimal & Max Budget Zones
Safe = BE Budget × 1.3
Optimal = BE Budget × 1.8
Max = BE Budget × 2.5
Multipliers derived from margin safety buffers. The Safe zone provides a 30% profit cushion above break-even. Beyond Max, diminishing returns and cashflow risk accelerate.
Budget to Hit Profit Goal
Goal Budget = (Target Profit + Fixed Costs) ÷ Net/Order × (EDR × 30) × CAC
Works backwards from your monthly profit target: how many delivered orders are needed, how many placed orders that requires, and therefore what daily budget achieves it.
Scoring Model
Scaling Score: starts 50, +20 if net/order > 0, +15 if monthly profit > 0, up to +15 from CAC ratio
Cashflow Score: 100 − (ACoS × 1.2) − penalties
Efficiency Score: 50 + (Monthly Profit ÷ Ad Spend × 100)
All scores are clamped 0–100 and reflect the three axes of ad operation health: can you scale, can cashflow absorb it, is the budget working hard enough.
Key Thresholds Reference
Metric
Healthy
Warning
Danger
CAC Ratio (% of AOV)
≤ 15%
15–25%
> 25%
Contribution Margin %
≥ 20%
10–20%
< 10%
ACoS
< 25%
25–40%
> 40%
TACoS
< 60%
60–80%
> 80%
ROAS vs Break-Even ROAS
≥ 1.2× BE
1.0–1.2× BE
< 1.0× BE
LTV : CAC
≥ 3×
2–3×
< 2×
Net Profit / Order
> 0
Near 0
< 0
Scaling Sustainability Score
≥ 70
45–69
< 45