Primary Outcomes
Net Profit / Order
Net Profit / OrderRevenue minus every cost: COGS, shipping, packing, payment, CAC, ops overhead, and RTO impact. What you actually keep per delivered order.
—
After all costs including acquisition
Monthly Net Profit
Monthly Net ProfitNet profit per delivered order × monthly delivered volume, minus all fixed and team costs.
—
Revenue minus all costs, fixed overhead included
Contribution Economics
Contribution / Order
—
Revenue minus variable unit costs only
Contribution Margin %
—
(Contribution ÷ Net AOV) × 100
Net Margin %
—
Net profit ÷ net revenue × 100
Monthly Revenue
—
Delivered orders × net AOV
GROSS
CAC & Acquisition Efficiency
Effective CAC
Effective CACTrue acquisition cost per delivered order, accounting for confirmation and delivery failure. CPP ÷ (Conf Rate × Del Rate).
—
CPP ÷ effective delivery rate
CAC Ratio
CAC RatioEffective CAC as a % of Net AOV. Under 15% is healthy. Above 25% is dangerous.
—
Effective CAC ÷ net AOV
Effective Delivery Rate
Effective Delivery RateConfirmation Rate × Delivery Rate. The real % of placed orders that generate revenue.
—
Confirmation × delivery rate
Estimated LTV
Customer Lifetime ValueEstimated revenue over customer lifetime based on repeat purchase rate and net AOV.
—
Net AOV × (1 + repeat rate × 2)
Break-Even Dynamics
Break-Even Orders / Month
—
Fixed costs ÷ contribution / order
Break-Even / Day
—
Monthly break-even ÷ 30 days
Safety Buffer
—
Current volume above break-even
Profit Leakage
Lost to RTO / Month
RTO LossProfit destroyed every month by failed deliveries: full COGS + pack + RTO fees on every returned order.
—
Failed orders × full cost per order
Lost to Discounts / Month
—
Delivered orders × discount per order
Ad Spend / Month
—
Placed orders × CPP per day × 30
Scaling Readiness
Scaling Safety Zone
Where your business sits on the scaling spectrum
FragileBreakevenStableScale-ReadyOptimal
0–20% Fragile
20–50% At Risk
50–70% Stable
70–100% Scale-Ready
Health Scores
Profitability Score
How profitable the unit economics are
—
/ 100
Calculating…
Based on net margin, contribution margin, and CAC efficiency.
Sustainability Score
How safe this business is to operate long-term
—
/ 100
Calculating…
Based on delivery rate, CAC ratio, safety buffer, and fixed cost coverage.
Unit Economics Waterfall
Full Cost Stack — Per Delivered Order
Where every pound goes from sale to pocket
Margin Diagnostics
Margin Breakdown
Contribution vs net margin vs gross
Cost Composition
What % each cost is of revenue
Revenue vs Profit Chart
Revenue vs Retained Profit — Volume Sensitivity
How monthly profit changes as order volume scales
Revenue
Net Profit
Total Costs
Operational Pressure
Min Delivery Rate to Break Even
Minimum Delivery RateIf your effective delivery rate drops below this, you lose money on every order.
—
Business becomes fragile below this
Fixed Cost Coverage Ratio
—
Monthly contribution vs fixed costs
Orders Needed to Cover Fixed
—
Fixed + team costs ÷ contribution
MONTHLY
Strategic Intelligence
Recommendations Engine
Risk Warnings
Opportunity Signals