Primary Targets
Break-Even Orders
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Total placed orders needed to cover all fixed costs
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Total Project Revenue
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Full revenue generated over entire project duration
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Outcomes
Monthly Net Profit
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At current daily volume × 30 days
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Time to Break-Even
Time to Break-EvenDays until cumulative profit covers all fixed costs. If this exceeds your Project Duration, the project does not break even.
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Break-even orders ÷ placed/day
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Contribution / Order
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Operating profit per placed order
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Contribution Margin %
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(Contribution ÷ AOV) × 100
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Input Diagnostics
Effective Delivery Rate
Effective Delivery RateCR × DR — the % of placed orders that actually get delivered.
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Confirmation × Delivery rate
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Effective CAC
Effective CACCPP ÷ EDR — the true cost to acquire one delivered, paying customer.
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CPP ÷ Effective delivery rate
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Analysis
Cumulative P&L — Project Duration
Revenue, costs & net profit over time
Revenue
Costs
Profit
Cost Breakdown
Monthly composition
How it's calculated
Full cost stack, RTO impact, and time-to-break-even — step by step
1
Effective Delivery Rate
CR × DR
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2
Effective CAC
CPP ÷ Effective Delivery Rate
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3
Cost Per Delivered
COGS + Packing + Shipping
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4
RTO Unit Cost
Packing + RTO Fees
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5
Contribution / Order
(Rev − Costs) per 100 placed ÷ 100
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6
Contribution Margin %
(Contribution ÷ AOV) × 100
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7
Break-Even Orders
Fixed Costs ÷ Contribution
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8
Time to Break-Even
Break-Even Orders ÷ Placed/Day
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Daily Projection
Cumulative P&L over project duration
| Period | Placed | Delivered | Revenue | Variable Cost | Fixed Alloc. | Net Profit | Cumulative | Status |
|---|